Bronnenlijst

Graham, V. (z.d.). Help Me Target my Content for You. B2B Sales Tips. https://developingb2bsales.com/neuroscience-b2b-selling/

John, M., & John, M. (2025, 30 december). Successful negotiation – what is "tactical empathy"? Martin John. https://martinjohn-training.com/what-is-tactical-empathy/

Kakkar, M. (2025, 12 april). The Art of Negotiation - Artificial Intelligence and Beyond. Artificial Intelligence And Beyond. https://melaneykakkar.com/the-art-of-negotiation-tactical-empathy-and-influence-techniques/